The South Dakota Stockgrowers Association is extolling the state Beef Industry Council’s ongoing efforts to promote the beef industry in the state and beyond.
Stockgrowers regional vice president Les Shaw says it’s important producers know 50 cents of every checkoff dollar stays in the state to fund the Council’s efforts in promotion, education and research. And, he says, the use of those funds is overseen by local producers.
SDBIC has promotional events such as the “burger battle” during the Sturgis Motorcycle rally, the Sanford Invitational PGA golf tournament, Beef, Beer and Broncs at the Black Hills Stock Show, the Beef Bowl at SDSU, Beef Tailgater during USD’s Dakota Days, and cook-off competitions throughout the year all across South Dakota.
Two unique programs from the SDBIC are Team BEEF and Build Your Base with Beef.
Team BEEF South Dakota is a community of runners and cyclists who recognize the nutritional benefits of beef and the vital role high-quality protein plays in their training. You can see some of the team members’ promotional posts by searching for “Team BEEF South Dakota” on Facebook.
The Build Your Base with Beef program is entering its third year. This program is a partnership between SDBIC and Sanford Sports Science Institute along with local and regional high school and college sports teams. This is a comprehensive sports nutrition and training program that gives schools, coaches, parents and athletes a complete tool kit to aid in athletic performance and overall health.
Additionally, for years the SDBIC has had partnerships with states that have a much larger population than South Dakota, particularly in the northeast region of the US. These collaborations allow checkoff funds to directly impact millions more people than it would in South Dakota, where cows outnumber people almost 5:1.
Stockgrowers Executive Director James Halverson says consumers do not have to choose beef. He says they are bombarded with misinformation about beef so producers must stay engaged in the conversation so consumers get the truth and feel confident when buying beef products.
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