It’s June 5th which means it’s Forever 605 Day in South Dakota– a day to celebrate the state’s one and only area code.
This is Travel South Dakota’s second year (2024) of a stewardship campaign called Forever 605. It’s a campaign targeted at residents and visitors that promotes respectful and responsible travel throughout the state.
Tourism Secretary Jim Hagen says Forever 605 seeks to balance the positive economic impact of visitors in South Dakota’s communities with being good stewards of the state’s resources and the South Dakota way of life. He says the focus this year is to encourage industry leaders to provide the tools and resources their partners need to carry out the Forever 605 efforts, build more brand awareness amongst the general public and provide tangible examples of how to practice responsible travel.
Examples of the resources and creative messaging being used to support this campaign include:
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Keeping our great outdoors clean
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Shopping locally and respecting frontline workers
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Respecting wildlife (no bison selfies, no feeding the animals or no trying to “help” baby animals that are found alone—their mother’s will be back)
To get involved, sign the Forever 605 pledge (and earn a sticker) at Forever605.com. Use #Forever605 on social media to celebrate your South Dakota favorites while showing the importance of taking care of the state.
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