The global poultry market outlook is further improving, driven by accelerated growth in poultry meat consumption and disciplined supply growth in many markets. After four years of highly disruptive conditions, global poultry markets are moving toward more “normal” market conditions.
Rabobank says most of the global growth was driven by strong local market conditions rather than trade. This is particularly true in emerging markets in Southeast and Southern Asia, Africa, and Latin America. Lower feed prices have made chicken more affordable, supporting demand recovery. The U.S. and EU are performing well this year, with relatively strong demand, controlled producer growth, and rising prices. The main exceptions to the stronger market environment are China and Japan, where overly aggressive growth rates increased supply and reduced profitability. Brazil had also been facing an oversupply, but recent production cuts are expected to help balance their markets. Global trade is predicted to become more competitive.
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