Dempsey’s Brewing Company of Watertown and the South Dakota Retailers Association have created a beer to celebrate the Association’s 125th anniversary.
Dempsey’s owner Sean Dempsey says “Vesselager 125” is a pale lager, brewed in “pre-prohibition” style and uses corn to add sweetness. It takes its name from Retailers Association founder and the seventh governor of South Dakota, R.S. Vessey, whose statue stands outside the Retailers Plaza on the Trail of Governors in Pierre.
“Vesselager has been several months in the making and we deliberately used a very old brewing style contemporaneous to the founding of the Retailers Association. My brew master Chris Borns did a phenomenal, wicked job making this a great-tasting, very drinkable beer.”
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Retailers Association Exec. Director, Nathan Sanderson says prior to its public launch, Vesselager 125 won the Beer Cup at the 605 Summer Classic, held last month (June 25, 2022) in Sioux Falls.
“When we talked with Sean about a 125th anniversary beer, I could not have imagined how great the final product would be. We’re proud to celebrate the historic strength and dynamic impact of this organization – cheers to 125 years!”
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Vesselager 125 is now available at Dempsey’s Restaurant and Brewery in Watertown and Danger Von Dempsey’s in Aberdeen.
In addition to a 125th anniversary beer, the Retailers Association is participating in community events across the state to thank local businesses for their support.
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