US Meat Export Federation Africa representative notes key opportunities from USDA trade mission to Kenya

Matt Copeland, Africa representative for the U.S. Meat Export Federation, was part of the delegation visiting Kenya on a recent USDA trade mission. 

In this USMEF Report, Copeland notes that the African continent presents a tremendous opportunity for protein demand, particularly for variety meats. While post-COVID expansion of e-commerce in Kenya, in particular, opens up food retail to nearly every corner of the country.