Dave Gough / CC
There is a direct link between larger wine glasses and increased wine consumption. Researchers (University of Cambridge) set out studying drinkers at a pub to see whether serving wine in bigger glasses lead to them imbibing more. Over the course of the 16-week study, bar staff switched out smaller glasses with three larger sizes. The researchers believe customers may have been drinking more as their perception of how much they were drinking was skewed by the larger glasses. Their reaction was to order more and drink faster.
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