The National Oceanic and Atmospheric Administration reserves naming storms for hurricanes only. Names for winter storms actually come from The Weather Channel, which drafts names for winter storm systems that meet specific criteria. For a name, at least one of the following must be met:
National Weather Service winter storm, blizzard, or ice storm warnings covering at least a population of two million, or covering at least an area of 400,000 square kilometers.
The Weather Channel names storms alphabetically, meaning Winter Storm Landon, which is currently is the 12th named storm this winter.
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