Survey Reveals Consumer Purchasing Behaviors

A new survey from the United Soybean Board reveals valuable insights into consumer preferences and purchasing attitudes for animal protein, particularly pork products. According to the survey, 70 percent of respondents say that animal diet is extremely or very important to them when purchasing meat, up from 51 percent in 2019. Meat consumers who prefer soy-fed meat say it offers better health, higher quality, greater nutrition and better taste. This research confirms that consumers desire to know more about their meat choices, such as what poultry and livestock consume. The study found three out of four consumers are more likely to purchase meat if it’s raised and fed by U.S. farmers. Even higher than that, the majority of consumers, at 88 percent, are more likely to purchase meat from animals born, bred and raised in the United States. USB commissioned global market research firm Reputation Leaders to survey more than 2,000 U.S. adults online for the study.