An independent analysis of the Beef Checkoff thoroughly assessed the effectiveness and additional financial benefits produced by the program’s demand-driving activities.
The study, conducted by Dr. Harry Kaiser of Cornell University, had objectives to measure, including whether national Beef Checkoff demand-driving activities increased demand for beef products. The study also wanted to determine the combined benefits of those activities in terms of their incremental financial impact on beef producers and importers. The Beef Checkoff’s Evaluation Committee was very pleased with the results of the latest study and said the statistics uncovered tell them that the committee is achieving the goal of providing exporters and importers with an excellent return on investment. The study calculated the ROI at $13.41 for every dollar spent. Without the Beef Checkoff, the study shows total domestic beef demand would have been 2.4 billion pounds lower per year than the actual results, and prices would have been 7.8 percent lower.
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