Members of the U.S. Meat Export Federation (USMEF) will gather in Tucson, Ariz., this week for the federation’s annual Strategic Planning Conference.
USMEF Chair Randy Spronk, a pork and grain producer from Minnesota, will mark the end of his term of leadership of the organization. He notes that over the past year USMEF has diversified its marketing footprint through additional funding from USDA’s new Regional Agricultural Promotion Program (RAPP), which has allowed expansion of resources in developing markets like Indonesia.
In this audio report, Spronk details two key sessions of the conference. The first is a panel on the importance of farmers and industry leaders seeing firsthand the markets served by USMEF and forging personal relationships with our trading partners. That panel, hosted by Spronk, will feature Ross Havens of the Cattlemen’s Beef Board, Bob Ruth of the National Pork Board and Don Pemberton of the Kentucky Cattlemen’s Association. Another general session will offer an in-depth look at the trade relationship with Mexico as that country also transitions to a new administration.
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