American Ag Network is celebrating its 40-year anniversary with the launch of parent brand, Farm And Ranch Media (FARM). The legacy radio network brand, alongside almost seven years on the air with nationally syndicated talk show Agriculture of America (AOA) and the commodity-focused podcast/radio show, Market Talk, are aligning under one barn with FARM.
Lance Knudson, President/CEO of FARM says “as President/CEO of FARM, but more importantly as a farmer, I understand the content needed by a farmer and rancher to make important decisions in their agriculture operations. I understand the need not to be necessarily entertained, but to deliver the message of farm news and markets that is relevant, but not always readily available to producers and professionals in the agricultural industry.”
“Our goal at FARM is not to waste people’s time and deliver good solid content to make a difference in production agriculture,” adds Knudson. “At FARM we are accomplishing this with a dedicated team to production agriculture.”
American Ag Network was founded 40 years ago to keep farmers, ranchers and rural listeners informed with daily ag news, commodity market and ag weather updates. Over the decades, the network has expanded to include affiliates across the Northern Plains and the Upper Midwest. Bringing everything together under FARM ensures a cohesive approach to meet the demands of a fast-growing, national radio audience.
“Farm broadcasting has always been at the heart of rural America and at the forefront of telling the story of agriculture,: says Jesse Allen, VP of National Ag Content for FARM. “We recognize that legacy media, such as radio, are always going to be crucial and vital to telling that story on a daily basis. But farmers and ranchers now consume information in many ways, and with the launch of FARM, we aim to meet them wherever they are consuming their information.”
In the ever-changing current environment, keeping America’s farmers and ranchers informed on news and issues related to agriculture remains top priority. Under FARM, the brand can now reach deeper into America’s rural communities, bringing attention to current agricultural issues.
The three existing brands will continue delivering breaking news stories, exclusive interviews with ag leaders, the latest commodity reports, analysis and more. To better tell the stories of farming and ranching, brands will offer more innovative digital opportunities to audiences and clients; including video interviews, podcast series, webinars and a mobile app set to launch in the coming months.
“We are so excited for the launch of FARM,” says Breck Von Bank, SVP/GM for FARM. “We are the same legacy organization we’ve been for 40 years. Now, we will be able to offer a more diverse mix of tools allowing our advertisers to better, and more strategically, reach their customers.”
In addition to FARM’s launch, Agriculture of America has a new logo to reflect the show’s evolution. Since its inception with NAFB Hall of Famer Mike Adams as the original host, the top-rated show has grown into one of the few leading nationally syndicated ag radio programs. The show covers hard-hitting topics in American agriculture, featuring interviews with the leaders and decision-makers in farming, ranching and politics.
“I am excited with the growth of our company and the strength of our content team,” added Allen. “We believe that farm broadcasting is the caretaker of the message when it comes to telling the story of agriculture. Now more than ever, it is important to make sure that farmers, ranchers and the ag industry stay informed but that we also meaningfully engage the general public in the conversation as well.”
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