MINNEAPOLIS-ST. PAUL, MN – The Minnesota Twins today announced that St. Paul-based Securian Financial has been named the club’s first Official Jersey Patch Partner, marking an historic, multi-year expansion of a relationship built on shared values and longstanding partnership. This collaboration brings together two trusted, legacy brands committed to integrity, innovation and enduring success – now elevated to a national stage.
Beginning with the club’s Friday, July 18 road game in Colorado, the Securian Financial logo will appear on the sleeve of all Minnesota Twins home, road, alternate and City Connect jerseys throughout spring training, the regular season and the Postseason. This integrated partnership also features a prominent Securian Financial presence at Target Field and across Twins television and radio broadcasts, with plans to broaden the reach and impact in future seasons.
“For years, Securian Financial has been a valued partner and trusted ally of the Minnesota Twins,” said club Executive Vice President, Chief Revenue Officer Sean Moore. “As we sought the right partner for this landmark jersey patch opportunity, Securian emerged as the perfect fit – not only because of our shared Minnesota heritage and steadfast commitment to our home community, but also due to our common focus on growth, long-term impact and leadership on a broader scale. We are proud to wear the Securian mark on our sleeve and eager to showcase this partnership to a national audience.”
By teaming up with the Twins, Securian Financial will expand its reach and reinforce its purpose of building secure tomorrows for individuals, families and businesses. The partnership enhances brand awareness for Securian’s insurance and retirement solutions, connecting with a passionate and far-reaching fanbase across the country.
“At Securian Financial, we’re proud of our Minnesota roots and even prouder to grow with a brand as respected and beloved as the Twins,” said Chris Hilger, Securian Financial’s chairman, president and CEO. “This partnership is more than a logo – it’s a symbol of shared values, bold ambition and the belief that what we build together can resonate well beyond the field. We’re honored to be part of this historic moment.”
For the Minnesota Twins and Securian Financial, each towering home run, walk-off victory and memorable moment will now also reflect a shared ambition: To drive progress, performance and possibility far beyond the ballpark – setting a new standard for strategic sports partnerships.
About the Minnesota Twins
At the Minnesota Twins, we are driven by a singular purpose – to up the game, on the field and off. Unwavering in our commitment to deliver championships and be a force for good, our innovative and incredibly talented team is creating new ways to win, to uplift and to unite. We are proud to be Minnesota’s baseball team. We believe in our power to create positive change. We are setting the standard for a modern sports and entertainment brand that shapes a better tomorrow for all. We invite you to learn more at twins.com.
About Securian Financial
To be confident in your financial future, you need to trust the strength and commitment of the companies you choose to work with. For more than 140 years, the Securian Financial family of companies has been developing innovative insurance and retirement solutions to meet the evolving needs of individuals, families and businesses. Offered through partnerships with employers, financial professionals and affinity groups, our products help bring peace of mind to more than 23 million customers throughout the United States and Canada. We are trusted by our partners and customers to fulfill our purpose of helping to build secure tomorrows. For more information about Securian Financial, visit securian.com or follow us on Facebook, Instagram or LinkedIn.
Comments