The South Dakota Department of Transportation (SDDOT) will provide daily traffic counts at nine locations for vehicles entering Sturgis for the 85th Annual Sturgis Motorcycle Rally which runs from Aug. 1-10, 2025. The traffic counts to date for the nine locations entering Sturgis for the 2025 Rally are as follows:
2025 Total to Date: (10-day Total Vehicles) 537,459 (Up 11.3%).
Previous Five-Year Average (2020-2024) 10-day total to date: 482,987 vehicles.
Once compiled, a full report (including traffic counts across the greater Black Hills area) will be available on the SDDOT website at https://dot.sd.gov/transportation/highways/traffic-data/ during the week of Aug. 18, 2025.
Sunday, Aug. 10, 2025: 22,754 vehicles entered
- Up 10.9% from the previous five-year average
Saturday, Aug. 9, 2025: 38,158 vehicles entered
- Up 13.6 % from the previous five-year average
Friday, Aug. 8, 2025: 50,672 vehicles entered
- Up 13.3% from the previous five-year average
Thursday, Aug. 7, 2025: 54,697 vehicles entered
- Up 11.1% from the previous five-year average
Wednesday, Aug. 6, 2025: 59,414 vehicles entered
- Up 9.7% from the previous five-year average
Tuesday, Aug. 5, 2025: 63,863 vehicles entered
- Up 13.1% from the previous five-year average
Monday, Aug. 4, 2025: 68,906 vehicles entered
- Up 19% from the previous five-year average
Sunday, Aug. 3, 2025: 60,495 vehicles entered
- Up 2.4% from the previous five-year average
Saturday, Aug. 2, 2025: 62,500 vehicles entered
- Up 12.5% from the previous five-year average
Friday, Aug. 1, 2025: 56,000 vehicles entered
- Up 8.2% from the previous five-year average
To find additional information related to the Sturgis Motorcycle Rally such as reduced speed limit areas, temporary traffic signal locations, frequently asked questions, and more, please visit: https://dot.sd.gov/travelers/travelers/sturgis-rally-travel-information-faq.
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