Vans brought on SZA as their new artistic director. She’ll reimagine their upcoming marketing campaigns and help create new collections.
SZA says, quote, “In Vans, I feel free! I’ve been wearing Knu Skools and other styles for years, they’ve always had an ethos I connect with.
“As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points.”
This isn’t the first time a music artist has worked with a footwear company. Rihanna served as a creative director for Puma in 2014, and Beyoncé had a four-year partnership with Adidas in 2019. (Consequence)
(Check out Vans’ video announcement here.)
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