Most farmers want to farm, not cultivate the internet.
But, Brand Management Advisor Rick Harrison tells farmers that in today’s business climate, every farm needs its own website.
“And the reason for that is because in today’s day and age, your website is what your brick-and-mortar building used to be. It is where people go to learn more about your business, where they go to learn more about your brand, to learn more about your story. As soon as they get any sort of interest in you, one of the first things that they’ll do is go to your website or look for your website.”
Harrison says you don’t have to be a tech wizard to create an attractive and informative website.
“It’s a fairly simple process to set one up through platforms like Wix or Squarespace or Shopify. There are a few options out there that are more tailored for the ag industry, like Barn2Door or GrazeCart. You will pay a little bit more of a premium for those, but they are more tailored for our world.”
Harrison says a website should not be left out of your branding strategy.
“It is where people gravitate to in order to learn more about you and your business. There’s only so much that you can tell through your Facebook page and your website gives you your own space in order to be able to capture your audience and keep them more engaged with you for a longer amount of time.”
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