The U.S. Meat Export Federation recently (Sept. 2023) hosted a trade seminar in Shanghai aimed at showcasing the value and versatility offered by U.S. beef and pork cuts when used in home meal replacement and restaurant meal replacement items. These products are gaining popularity among Chinese consumers seeking convenient, high-quality meals that require little preparation.
USMEF President and CEO Dan Halstrom participated in the seminar, which was attended by more than 250 importers, distributors, processors and other prospective customers. He notes that products demonstrated at the event included beef jerky items derived from U.S. round cuts and meals featuring U.S. pork loin as the center-of-the-plate entrée.
Halstrom adds that he received extremely positive feedback from attendees of the seminar, which was made possible through support from USDA, the Beef Checkoff Program, the National Pork Board and the United Soybean Board.
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