Mexico’s demand for U.S. red meat has been outstanding in 2023, with U.S. pork exports on a record pace and demand for U.S. beef reaching its highest level in several years.
The U.S. Meat Export Federation has capitalized by aggressively promoting a wide range of pork and beef cuts to key decision-makers in Mexico’s foodservice and retail sectors. Gerardo Rodriguez, USMEF’s director in Mexico, Central America and the Dominican Republic, explains that Mexico is still a price-sensitive market, so educating buyers about the value and versatility of U.S. pork and beef cuts is critical.
Rodriguez notes that mobile kitchens, made possible through support from USDA, the National Pork Board and the Beef Checkoff Program, have proven to be particularly effective in reaching food industry representatives and allowing them to experience the quality attributes of U.S. red meat firsthand.
Through August, U.S. pork exports to Mexico exceeded last year’s record pace by 14%, topping 700,000 mt, while export value climbed 18% to just under $1.5 billion. Beef exports were 17% above last year at 136,500 mt, valued at $773.5 million (up 25%).
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