To help 2024 voters, Meta says it will begin labeling political ads that use AI-generated imagery

WASHINGTON (AP) — Microsoft and Meta have released initiatives designed to help voters know when they see a political ad containing altered images, video or audio. Meta owns Facebook and Instagram and says it will put labels on political ads created using artificial intelligence. The policy announced Wednesday by Meta goes into effect some time in the new year and will apply worldwide. Meanwhile, Microsoft has unveiled new tools intended to help voters and candidates know if ads have been altered. Tech companies have been criticized for not doing more to address the risks of AI-generated content that could mislead voters. The new policies announced this week come as lawmakers held a hearing Wednesday (Nov. 8, 2023) on deepfake images.