If you’ve watched sports with a passionate, rival fan, you may have heard them say, “I will drink your tears!” They don’t mean that literally, of course. That would be . . . a little weird. But now it could actually happen.
Fireball Whisky is doing something called CRIERBALL, which “embraces competitive spirit” by blending Fireball with the actual human tears of LOSERS.
They are going to SIX big rivalry games this month . . . three college football games, and three NFL games . . . and they’ll have people stationed at the exits where they’ll ask losing fans to DONATE THEIR TEARS.
Every drop will be captured and “stored in sealed, sterile jars then safely transported to a secure facility for storing and distillation.” They suggest that it might taste “saltier.”
That process will take months . . . and the bottles of Crierball will be made available in time for NEXT year, for the 2025-2026 season. But it’s vague how the roll-out will happen then.
(People / PR Newswire / BevIndustry)
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