The South Dakota Department of Revenue estimates that tax collections from the 2025 Sturgis Motorcycle Rally totaled nearly $1.582-million ($1,581,736), a 13% increase over last year’s collections, which were $1.399 million ($1,399,501). These figures include revenues from state sales tax, tourism tax, municipal sales tax and municipal gross receipts tax.
State sales tax made up the largest portion, contributing $901,513—an increase from $790,805 collected in 2024. The 2025 rally also generated $299,619 in state tourism tax and $380,604 in municipal taxes.
This year’s rally saw a rise in vendor participation, with 1,181 temporary vendors, representing a 32% increase over 2024.
In the Northern Black Hills—which includes Sturgis and surrounding communities in Meade and Lawrence counties—1,069 vendors generated $1,169,300 in tax revenue, an 18% increase from last year. Meanwhile, in the Southern Black Hills, including Rapid City, Custer, Hill City and Keystone, 112 vendors brought in $412,436 in tax collections.
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