CBB Approves 2021 Checkoff Plan

The Cattlemen’s Beef Board will invest approximately $39,380,000 into programs designed for beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during the Fiscal Year 2021. At the end of its September meeting, the Beef Promotion Operating Committee approved checkoff funding for a total of 13 “Authorization Requests,” also known as grant proposals, brought by nine contractors. Those nine contractors brought a total of more than $47,700,000 worth of funding requests to the BPOC, almost $8 million more than what’s available in the budget. “Producers drive all the decisions that the BPOC makes during these meetings,” says CBB and BPOC Chair Jared Brackett. “Cattlemen and women from across the country and importers carefully consider every proposal to determine where we should send these checkoff dollars.” With every decision they make, Brackett says the members’ main goal is to increase beef demand. The committee consists of ten producers from the Cattlemen’s Beef Board and 10 producers from the Federation of State Beef Councils.