We Like Our ‘Crispy’ Snacks

In the snack food world, cranking up the crisp can lead to a bigger hit, and there are entire research teams working to ensure that the texture of food is specifically calibrated to maximize crunch. The use of the word “crispy” and “crispiness” in Yelp reviews of restaurants has increased over the past decade by 20 percent, and an analysis of 7,000 menus found “crispy” is the single most common adjective used to describe texture..… When food researchers measure how much people enjoy snack foods as a whole, the crunchier the rating the higher the evaluation.