The City of Sturgis has unveiled a new branding campaign for its annual Motorcycle Rally.
The new brand follows on the heels of the city terminating its contract with SMRi, who had been in charge of branding for many years.
Sturgis Public Information Officer Christina Steele says while the ‘Rally’ is known around the world, there is only ONE true epicenter, and it requires an iconic and durable badge of recognition. She says by holding exclusive ownership of this brand and leveraging its global significance, the community of Sturgis will be able to partner with global brands and local businesses alike.
They say this effort will enhance the connection of the city’s partners’ brands with Motorcycle Rally attendees, while ensuring the highest degree of tangible benefits to the residents of Sturgis.
(Story and images provided courtesy of KBHB.)
Photo credit KBHB, Sturgis.
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