USMEF: Pairings allow US beef and pork to capitalize on ‘Buy Local’ trend in Mexico

With the COVID-19 pandemic sparking a nationwide ‘Buy Local’ campaign in Mexico, the US Meat Export Federation found a creative way to appeal to consumers’ desire to support local agriculture. With support from the Beef Checkoff Program, the National Pork Board and the Illinois Soybean Association, USMEF-Mexico developed educational programs pairing US beef and pork with local products such as hydroponic vegetables, coffee, honey and habanero peppers.

Gerardo Rodriguez, USMEF marketing director for Mexico, Central America and the Dominican Republic, explains that the program has been well-received in a number of different regions in Mexico, with consumers excited to try new US beef and pork recipes that also feature locally grown products.