For the second time, the Federation of State Beef Councils, on behalf of the Beef Checkoff, has once again partnered with the Daytona International Speedway to sponsor a NASCAR race. The federation is sponsoring the 41st season-opening NASCAR race, called the “Beef. It’s What’s for Dinner 300.” The event is on Saturday, February 19, 2022, one day ahead of the Daytona 500.
“Just like great racing legacies, farmers and ranchers have a legacy, also passing it down from generation to generation, and that’s why we’re so excited to once again sponsor this premier sporting event and showcase America’s hard-working beef farmers and ranchers,” says Clay Burtrum, Federation Division Chair for the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. “Continuing this partnership for a second year allows us to build on everything we developed in year one and expand our footprint even further.”
Burtrum also says from tailgating to the big screen, beef is “the star.” From commercial production to social media promotion and traditional media outreach, “Beef. It’s What’s for Dinner,” will be back on the racetrack and in the national spotlight.
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