The 2021 Progressive Farmer Reader Insights Study shows Kubota ranked highest among U.S. tractor brands for both Overall Durability as well as the top Overall Customer Experience.
John Deere ranks highest among tractor brands for Overall Loyalty.
At each specific tractor segment level, Kubota and John Deere dominated the top of the rankings, while New Holland also took a top spot.
Kubota took the top spot among compact tractor brands for the Best Ownership Experience and Most Durable Tractor.
John Deere swept the Highest Owner Loyalty category among Compact, Midsize and Full-Size tractors. Deere also took home awards for the Most Durable Full-Size Tractor and Best Ownership Experience among Midsize and Full-Size tractors.
New Holland ranked highest among Midsized Tractors for Durability.
“Our survey is the most relevant benchmark for understanding which tractor brands are delivering on their brand promise,” says Greg Hillyer, Progressive Farmer Editor.
The Progressive Farmer Reader Insights survey is in its second year.
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