U.S. Meat Export Federation representative Gerardo Rodriguez details the factors driving this record performance. He notes that promotions with big box retailers not only reach end consumers in Mexico, but also restaurant operators who purchase meat through these stores. USMEF has also collaborated with processors in Mexico to develop convenient and affordable pork products that appeal to Mexican consumers, who are ready to treat themselves to higher-quality meals after two years of pandemic lockdown.
Through November 2021, according to USDA data compiled by USMEF, exports to Mexico totaled nearly 795,000 mt, up 29% from a year ago and gaining fast on the previous annual volume record of 802,000 mt. Export value through November surged 51% to $1.54 billion – already exceeding the 2017 record.
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