South Dakota continues to lead the nation in tourism recovery. According to Arrivalist, a leading mobile geolocation company, South Dakota is currently pacing 18% ahead of 2019 in road-trip activity. Arrivalist research also showed that South Dakota was the only state in the nation to show double digit increases (11% increase) in overnight stays compared to the same timeframe in 2019.
“Kicking off 2022 with these incredible numbers is simply outstanding,” said Jim Hagen, Secretary of the South Dakota Department of Tourism. “Data shows that travelers have an interest in exploring rural America as they seek outdoor experiences with road trips and visits to national and state parks. South Dakota offers all of this and more in spades. These numbers clearly demonstrate that our targeted marketing is resonating, inspiring road trips to our state.”
“We built the Daily Travel Index at the beginning of the pandemic as a free tourism industry tool to help our clients chart a path to recovery,” said Cree Lawson, founder & CEO of Arrivalist. “It’s really exciting to see South Dakota emerge as one of the first states to not only return to pre-pandemic levels but exceed them by a wide margin.”
Map shows year-over-year change in road trip activity based on destination state for the time period of Jan. 18-Feb. 14, 2022. The Daily Travel Index is updated daily and is publicly accessible at www.Arrivalist.com/Daily-Travel-Index.
Infographic credit Arrivalist.
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