DETROIT (AP) — When it came time to showcase its electric Chevrolet Equinox SUV to the public this year, General Motors decided against doing so at the big Detroit auto show, as it typically would have done in the past. Instead, it unveiled the Equinox six days earlier. GM’s decision symbolized just how much smaller this year’s auto show will be, with few new model debuts, less-glitzy displays, fewer journalists and possibly lower attendance. Though the pandemic is partly to blame, larger forces are at play, too: Automakers have figured out that new models can make a bigger splash when they’re unveiled to a digital audience on a day where they don’t have to share the spotlight with their rivals.
A less-glitzy Detroit auto show returns after 3-year absence
Sep 14, 2022 | 1:52 PM
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