There’s a chance you’ve heard it before: Coca-Cola created the Santa Claus we see today. It’s certainly believable. Santa’s red and white suit matches the colors of Coca-Cola, and there are perhaps no depictions of Santa Claus as famous as the one in the classic Coca-Cola Christmas advertisements.
No, Coca-Cola did not invent the modern image of Santa Claus but Coca-Cola helped popularize the image. Santa Claus as we know him today originated from works in the 1800s by poet Clement Clark Moore and cartoonist Thomas Nast.
While Coca-Cola helped popularize today’s image, its version of Santa Claus drew inspiration from an 1822 poem and earlier Santa depictions.
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