US pork industry mission highlights growing demand in Panama, Colombia

A trade team from the National Pork Board, assisted by staff from the U.S. Meat Export Federation, toured retail locations as well as expanding transportation and cold storage facilities during a recent mission to Panama and Colombia.

USMEF Chair-elect Randy Spronk, a longtime pork industry leader, outlines the significant changes he has seen develop in the region over just that past few years that allow for more aggressive marketing of U.S. pork cuts. He also explains why these two countries – and others in Latin America – are key to the diversification of the global market for U.S. pork.