The United Sorghum Checkoff Program has announced a strategic partnership with Google to increase sorghum consumer awareness through innovative marketing strategies
USCP is a producer-funded national organization dedicated to improving the sorghum industry and representing sorghum farmers across the U.S. The program will leverage Google’s expertise in digital marketing to create consumer awareness campaigns that promote the sustainability and health benefits of sorghum and its versatility as a food ingredient.
USCP recently developed and launched a new campaign for this partnership titled “Sorghum. Food’s Best Kept Secret” to showcase and offer a new whole-grain option for consumers. The campaign’s ads can be viewed on the Sorghum Checkoff’s YouTube channel, “Sorghum. Nature’s Super Grain,” and are powered by Google Ads, leveraging Google’s expertise in digital marketing.
“Our partnership with Google will allow us to take our sorghum consumer awareness campaigns to the next level,” says USCP Director of Communications Clint White.
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