The U.S. Meat Export Federation views Africa as a promising destination for U.S. red meat exports, but it’s a region that presents many supply chain challenges. USMEF is working to overcome these obstacles through support from the USDA Market Access Program, the Beef Checkoff Program and the National Pork Board.
USMEF President and CEO Dan Halstrom says Africa is already an active market for beef variety meat, but he also sees growth potential for beef and pork muscle cuts, as well as pork variety meat.
USMEF Africa Representative Matt Copeland explains that for Africa to reach its potential as an export market, it is important to gather trustworthy data and establish strong relationships, so that both exporters and importers view red meat trade as reliable and sustainable.
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