Beef producers from across the nation will gather in San Diego this week (July 24-26, 2023) for the Cattle Industry Summer Business Meetings. One key focus of the conference will be industry efforts to bolster global demand for U.S. beef. These efforts are funded in part by the Beef Checkoff Program and USDA market development programs.
U.S. Meat Export Federation President and CEO Dan Halstrom explains that the Beef Checkoff International Marketing Committee will receive updates from USMEF on promotional activities for U.S. beef and committee members will help establish marketing priorities for the coming year. He adds that producers are especially interested in building international demand for underutilized beef cuts and variety meat, which helps maximize carcass value.
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