Butcher shop program enhances retail sales of U.S. red meat in Colombia

With support from USDA, the National Pork Board and the Beef Checkoff Program, the U.S. Meat Export Federation (USMEF) helps butcher shops in Colombia more effectively merchandise U.S. pork and beef cuts.

USMEF Latin America Representative Homero Recio recently updated USMEF members on the program, explaining the key role butcher shops play in Colombia’s retail sector and that there is still room for further expansion. He also discusses the U.S. pork and beef cuts that have gained traction with butcher shop customers, including pork brisket bone, sirloin and bone-in loin, as well as beef short ribs and tri-tip.