One of Japan’s most important food shows – the Supermarket Trade Show – just wrapped up and with support from industry partners, the U.S. Meat Export Federation (USMEF) showcased U.S. pork and beef products for key buyers from Japan’s retail sector. In early March, USMEF will lead similar efforts at FOODEX, Japan’s largest food trade show.
USMEF-Japan Marketing Director Tom Kasatani discusses the important role these events play in expanding the customer base for U.S. red meat products. He also notes that Japan’s food industry is ready to capitalize on the recent uptick in travel and tourism, which have gradually recovered since the lifting of COVID-related restrictions.
USMEF’s participation in Supermarket Trade Show and FOODEX is made possible through funding provided by USDA, the National Pork Board, the Beef Checkoff Program and the Texas Beef Council.
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