USMEF: Through Home Meal Replacement, U.S. Red Meat Capitalizes on Consumers’ Desire for Convenience

Consumers across the globe are seeking convenient ways to enjoy high-quality meals without extensive preparation or visiting a restaurant. Home meal replacement (HMR) kits are one way to satisfy this need, and the Korean market is a worldwide leader in the development of HMR products.

Through support from USDA, the Beef Checkoff Program and the National Pork Board, the U.S. Meat Export Federation (USMEF) works with product developers to incorporate U.S. beef and U.S. pork into HMR items.

As President and CEO Dan Halstrom explains, USMEF staff recently gathered in Korea for a conference in which the opportunity to learn more about HMR product development was a major highlight. Jihae Yang, USMEF vice president for the Asia Pacific, notes that staff members gathered ideas for HMR products that will appeal to consumers in their home markets.