MINNEAPOLIS-ST. PAUL, MN – The Minnesota Twins today announced a set of infrastructure and technology enhancements at Target Field aimed at greatly improving convenience, efficiency and the overall fan experience for the 2025 season and beyond: A new, market-style open concessions layout at sections 105 and 109 of the main concourse; adoption of the optional MLB Go-Ahead Entry system at select ballpark entrances; implementation of the world-class MyVenue technology for all concession and premium seating point-of-sale locations; and a partnership with American Tower to deliver an expansive, ballpark-wide upgrade to 5G via state-of-the-art distributed antenna system (DAS).
“A hallmark of the Pohlad family’s ownership is their continued investment in, and enhancement of, Target Field to ensure our ballpark continues to evolve and provide the best possible fan experience,” said Twins Senior Vice President, Operations Matt Hoy. “This offseason has been no different, with several upgrades – both visible and behind the scenes – that modernize key aspects, markedly improve guest convenience and comfort, and elevate the overall quality of a day or evening spent at Target Field.”
New Market-Style Concessions at Sections 105 and 109
In collaboration with the Minnesota Ballpark Authority and club food service and retail partner Delaware North, the Twins have modernized one of the most highly-trafficked concession areas of Target Field, replacing the traditional “belly-up” model for food stands at sections 105 and 109 on the main concourse with new open-air, self-serve market concepts totaling 4,400 square feet of renovated spaces. The new layouts increase point-of-sale from 29 to 41 and allows for a free-flowing shopping experience, providing fans with a quicker, more efficient and more convenient way to get their favorite food and beverages. Twins fans will enjoy access to a variety of hot foods and ballpark favorites, grab-and-go snack options, ice cream, a soda fountain and grab-and-go beer coolers.
MLB Go-Ahead Entry
MLB Go-Ahead Entry is an optional, facial authentication-based ticket validation system developed by Major League Baseball as part of a continual effort to improve the fan experience of attending games. Fans with tickets to a Twins home game can register for the program via the MLB Ballpark app and then walk directly into Target Field by themselves or with their group, without stopping to scan tickets; by using Go-Ahead Entry, combined with the Twins’ previous implementation of the Evolv Express® screening solution, Twins fans can now enjoy the ultimate hands-free, free-flow entry experience. Fans who choose to use Go-Ahead Entry at Target Field may do so through a designated lane each at Gates 3, 6, 29 and 34.
MyVenue Point-of-Sale Technology
In collaboration with the Minnesota Ballpark Authority and club food service and retail partner Delaware North, the Twins have upgraded Target Field’s point-of-sale technology at all concessions and premium seating locations to the state-of-the-art, world-class MyVenue system, which is utilized at renowned venues such as Hard Rock Stadium in Miami, State Farm Stadium in Glendale, Arizona, Lucas Oil Stadium in Indianapolis and Sphere in Las Vegas. MyVenue is a fast, intuitive and user-friendly technology that allows fans throughout Target Field to quickly and easily make their food and beverage purchases.
American Tower DAS Network and Upgrade to 5G
The Twins’ new partnership with American Tower will deliver an expansive, ballpark-wide upgrade to 5G via a state-of-the-art distributed antenna system (DAS). Once complete, cellular network coverage will be expanded by 82 percent within Target Field and will be upgraded to the 5G system for all three major mobile network carriers, significantly improving data upload and download speeds throughout the ballpark. Combined with Target Field’s existing Wi-Fi 6 system, which provides wireless local network connectivity via nearly 700 Wi-Fi access points installed throughout the venue, the entire ballpark digital fan journey – from mobile ticketing, cashless purchases and in-seat ordering, to posting and scrolling through social media – will be faster and more efficient. DAS infrastructure work began in January and is expected to be completed in September.
The Twins host the Houston Astros on Thursday, April 3 for the 2025 Home Opener at Target Field, with first pitch scheduled for 3:10 p.m. CT.
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