WASHINGTON, April 29, 2026—Chocolate has reclaimed its place as America’s favorite ice cream flavor, according to the International Dairy Foods Association’s (IDFA) biannual National Ice Cream & Frozen Novelty Trends Survey. After vanilla took the top spot in 2024, this year’s results show chocolate back at No. 1, with butter pecan also rising ahead of vanilla among U.S. consumers.
Conducted in partnership with Morning Consult, the survey captures the preferences of more than 2,200 U.S. adults nationwide, offering a comprehensive look at how Americans enjoy ice cream and frozen novelties—from flavors and toppings to formats and traditions.
IDFA’s biannual National Ice Cream & Frozen Novelty Trends Survey provides a clear snapshot of how Americans’ tastes are evolving. This year’s results highlight a blend of nostalgia and indulgence, with classic flavors holding strong alongside richer, more decadent favorites gaining ground.
Top 5 flavors among the general American public:
- Chocolate
- Butter Pecan
- Vanilla
- Cookies and Cream/Oreo
- Caramel/Salted Caramel
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