In honor of Forever 605 Day (June 5), Travel South Dakota is celebrating with DOUBLE POINTS from June 3–8, 2026. Whether you’re discovering a hidden gem, supporting a local favorite, or checking off a new stop on your South Dakota adventure list, there’s never been a better time to explore.
Forever 605 is all about celebrating and protecting the places, people and experiences that make South Dakota special. This year’s campaign encourages travelers and locals alike to live out the four pillars of Forever 605:
• Explore Beyond – Discover new corners of the state and venture off the beaten path
• Preserve Nature – Respect trails, wildlife and the great outdoors
• Honor Culture – Celebrate and learn from the rich history and cultures that shape South Dakota
• Support Local – Shop, dine and experience locally owned businesses and communities
As you travel this week, take the Forever 605 spirit with you — and earn double points while you’re at it. 
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