PIERRE, S.D. – Travel South Dakota won an impressive three prestigious awards from Travel Weekly’s 2026 Magellan Awards.
Magellan Award winners represent the best in the travel industry, honoring outstanding design, marketing, and services. Winning a Magellan Award is a tremendous achievement and represents a high standard of excellence within the travel industry. Travel South Dakota is honored alongside national and international brands including Disney, Capital One, Delta Air Lines, Atlas Obscura, Puerto Rico, Tourism Australia and others.
Travel South Dakota was a Gold Winner in three categories this year:
- Designed to inspire travelers to rediscover open-road adventures, the “Free to Roam” campaign won the Gold Award for Advertising/Marketing for Destinations category.
- Created jointly by Travel South Dakota and South Dakota Game, Fish and Parks, the “Hunt the Greatest” campaign won the Gold Award in the Advertising/Marketing for Destinations category.
- The “Into the Roundup” campaign won the Gold Award for Social Media Campaign for excellence in spreading the message about Travel South Dakota’s five-part digital video series exploring the iconic annual Custer State Park Buffalo Roundup.
The award-winning campaigns were created in partnership with Karsh Hagan, Miles Partnership, Lawrence & Schiller, Lou Hammond Group, and Love Communications.
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