Leaders of the U.S. Meat Export Federation traveled to Tokyo last week (Sept. 11-17, 2022) to mark the 45th anniversary of the USMEF Japan office. They met with meat industry leaders, hosted a meat recipe session for Japanese cooking teachers and social media influencers, visited displays of U.S. meat in grocery stores and held a 45th anniversary seminar for 200 of the country’s meat industry representatives.
USMEF Chairman Mark Swanson, founder of Tru Grit KGMS Enterprises in Fort Collins, Colorado, shares insights into what leaders learned in the Japan trip in this week’s USMEF Audio Report.
USMEF President and CEO Dan Halstrom discusses the value for the U.S. meat industry that has been built over the 45 year relationship with Japan, while Chair-elect Dean Meyer, a livestock and grain producer from Rock Rapids, Iowa, talks about the messaging that U.S. farmers are taking to Japanese consumers.
Mark Swanson.
Courtesy photo.
Dan Halstrom.
Courtesy photo.
Dean Meyer.
Courtesy photo.
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