USMEF: Outstanding demand for U.S. beef in Mexico’s foodservice sector

U.S. beef is thriving in Mexico’s foodservice and hospitality sectors, but each major destination in Mexico has specific product needs.

In this audio report, Gerardo Rodriguez, U.S. Meat Export Federation regional director for Mexico, Central America and the Dominican Republic, speaks to the differing foodservice offerings and consumer trends in four specific regions of Mexico:

• The “Mayan Riviera,” which includes Cancun, Playa del Carmen, Cozumel and Tulum
• The Mexico City metro area
• Baja California, including Cabo San Lucas
• Puerta Vallarta and surrounding area