A beer company is bringing back its advertising campaign showing support for American farmers and ranchers.
In May 2020, the brand launched Busch Light Corn Cans with a portion of all sales being donated to Farm Rescue—a non-profit organization based in North Dakota that provides critical material aid to family farms– and the company is doing it again this year.
One cent for every limited-edition Busch corn case (24 pack) sold from May 17-July 4, 2021- up to a maximum $100,000– will go to Farm Rescue.
Photo credit Anheuser-Busch.
This year Busch is going a step further. Through the #ForTheFarmers effort, the company will redirect a portion of its advertising budget from commercial billboards in major cities to barns, sheds and structures of all sorts, owned by farmers and people across the country.
To participate, Busch is asking America to let the brand know if they’ve got the perfect spot on their land for a Busch advertisement and, if selected, Busch will pay them $5,000 to display a Busch #ForTheFarmers ad on their structure. Busch will be personalizing the advertisements for the selected locations so that they symbolize what makes each placement so special. Just as Busch’s commitment to America’s farmers will continue for the foreseeable future, so too will its open-ended effort to provide support through #ForTheFarmers advertising dollars, to help increase awareness and raise the profile of family farms.
Photo credit Anheuser-Busch.
Family farms are a vital part of America’s economy – just one family farm can feed hundreds of people annually – however farmers only represent one percent of the total population. This small percentage has a big responsibility to supply the nation with critical staple goods and Busch recognizes the role it can play in helping these farms by redirecting brand resources from traditional mediums, directly into the
farming community.
Beyond placing #ForTheFarmers ads, the return of special-edition Busch Corn Cans will continue to support Farm Rescue. Last year the brand also provided funds to help the non-profit expand its operations into Kansas, to provide harvest assistance operations to farms within the state.
“We are thrilled for the return of Corn Cans and we’re grateful for Busch’s continued support toward our mission of helping America’s farmers,” said Bill Gross, Founder & President of Farm Rescue. “Their generosity and ongoing donations allows us to expand our operations to help more farm families in crisis.”
For more information, and to submit your barn or shed for consideration, please visit busch.com/barns and Busch will review to determine if your farm can be a #ForTheFarmers partner.
The Busch portfolio of beers is brewed using corn from only Nebraska, Kansas, Iowa, Wisconsin, Illinois, Indiana and Tennessee.
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