The South Dakota Department of Tourism’s “Mount Rushmore’s American Pride” float will once again appear in the Macy’s Thanksgiving Day Parade®.
Country music artist Chris Lane will be the talent on South Dakota’s float in the 95th annual event.
Lane has released a number of Billboard top hits including three number one songs: “Fix,” ”I Don’t Know About You,” and “Big, Big Plans.” Lane has also opened for artists such as Chris Young, Eli Young Band and Florida Georgia Line.
Tourism Secretary Jim Hagen says partnerships with brands like Macy’s provide an opportunity for South Dakota to gain valuable recognition from potential visitors across the nation as well as with international visitors. He says the goal is to drive new and repeat visitors to the state while also generating brand awareness.
South Dakota’s parade float will make its national appearance on NBC-TV Thanksgiving Day (Nov. 25, 2021) between 9am and noon in all time zones.
An estimated 3.5 million spectators will watch the parade from the streets of New York City while more than 50 million television viewers will tune in nationwide. The 2021 Macy’s Thanksgiving Day Parade® will feature 15 giant character balloons, 28 floats, 36 novelty and heritage inflatables, numerous performances and, as always, Santa Claus.
Past performers on South Dakota’s Macy’s Thanksgiving Day Parade® floats:
2020: Lauren Alaina
2019: Chris Young
2018: Kane Brown
2017: Smokey Robinson
2016: Ben Rector
2015: MercyMe
2014: NEEDTOBREATHE
2013: The Summer Set
2012: Don McLean
2011: Neil Diamond
2010: Mannheim Steamroller
South Dakota’s float in the Nov. 26, 2020, Macy’s Thanksgiving Day Parade®. American singer-songwriter Lauren Alaina was the talent on the float.
Photo credit Macy’s Thanksgiving Day Parade®.
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